The GEO + SEO Audit · Standard tier

Find out what the AI is saying
about your brand.

A three-week diagnostic of where your brand sits inside ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews — mapped against the SEO authority data that explains why. Plus a 90-day plan to change it.

Book a 15-min fit call →
$9,997 · 3 weeks · fixed scope
01 · The shift

Discovery moved. Most brands haven't.

A growing share of commercial queries never reach your website. They're answered inside a generative engine — by a model that has already decided which brands to mention, which sources to trust, and which competitors to recommend.

The brands that get cited inside those answers compound. The brands that don't, disappear. And unlike ten-blue-links SEO, you can't see what's happening by looking at your analytics.

If you can't measure how often a model recommends you, you can't manage it. This audit makes it visible.

The Standard GEO Audit gives marketing, SEO, PR, and comms leaders a defensible evidence base for the investment decisions they need to make over the next two quarters — before the category locks in.

02 · What you receive

Six named artefacts. Nothing padded.

01
Prompt-space map
150 engineered prompts across awareness, consideration, and decision stages — run across five engines, three times each, logged in full.
150 prompts
5 engines
2,250 logged responses
02
Competitive share-of-voice
Five named competitors benchmarked on share-of-mention, share-of-citation, and share-of-recommendation — per engine, per funnel stage.
5 competitors
per engine
per funnel stage
03
Source & citation analysis
Top 50 citation sources clustered and quality-scored. Gap analysis of high-signal sources citing your competitors but not you.
50 sources
clustered + scored
gaps mapped
04
SEO authority benchmark
Domain Rating, organic traffic, referring domains, ranking keywords, and backlink-gap analysis for you and your competitors. The structural explanation for your AI visibility gap.
Ahrefs · SEMrush
MOZ · DataForSEO
correlation modelled
05
On-site AI-readability review
Up to 30 priority pages audited against the signals LLMs actually use: entity clarity, structured data, fact density, semantic HTML, knowledge-graph presence.
30 pages
knowledge-graph check
schema + entity review
06
90-day action roadmap
Every recommendation prioritised by impact, effort, and dependency — with ownership and measurement attached. Workable by your team or ours.
Digital PR · content
SEO · entity
owned + sized
03 · Timeline

Three weeks. Time-boxed.

Week 0
Kick-off
Competitor set confirmed. Seed prompt areas agreed. Data access provisioned.
Week 1
Data collection
Prompts engineered and run across all five engines. Citations logged and normalised.
Week 2
Analysis
Source clustering, share-of-voice modelling, on-site AI-readability review, gap analysis.
Week 3
Debrief
Report built and QA'd. 90-minute debrief workshop delivered to your senior team.
04 · Fit

This is for you if — and isn't if.

A fit when

  • You sell into a category where buyers research with AI before talking to sales.
  • You have 3+ named competitors and a clear commercial thesis to test.
  • You need evidence — not opinion — for a board or exec investment case.
  • You have an in-house team (or agency) who can act on a roadmap.

Not a fit when

  • You're pre-revenue or have no defined commercial prompts to test against.
  • You're looking for a single dashboard subscription rather than a diagnostic.
  • You need paid media, CRO, or brand strategy — those sit outside this scope.
  • You can't lock the competitor list and prompt areas at Week 0.
05 · Investment

One number. No surprises.

$9,997
EXCLUDING VAT · PAID 50 / 50
Book a 15-min fit call →
  • 150 prompts × 5 engines × 3 runs 2,250 logs
  • 5 competitors benchmarked in full
  • 30 priority pages audited on-site
  • SEO authority data pull Ahrefs · SEMrush · MOZ
  • Executive deck + technical report 2 PDFs
  • 90-day action roadmap Notion / Airtable
  • 90-minute debrief workshop UK or remote
  • Two weeks' post-delivery support email
06 · Who runs it

Built inside Marketing Signals.

visible.md is the search-and-AI visibility practice of Marketing Signals — a UK digital agency specialising in SEO, Digital PR, and Generative Engine Optimisation. The difference from every pure-play GEO tool on the market is simple: we treat AI visibility and SEO authority as the same problem, because the data says they are.

The practice is led by Gareth Hoyle, Managing Director of Marketing Signals and a conference speaker on agentic AI and the future of search. The audit is delivered with the full production capacity of the agency behind it: content, Digital PR, technical SEO, and entity engineering.

Marketing Signals is fully remote, on a four-day working week, and has worked with brands across legal, construction, travel, leasing, and consumer categories.

Firm
Marketing Signals Ltd
Based
Halifax, United Kingdom
Founded
2010
Lead
Gareth Hoyle, MD
Cadence
4-day working week
Contact
gareth@visible.md
07 · Questions

Before you book.

Why a flat fee, not a retainer? +
Because you shouldn't pay open-ended fees for a diagnostic. The Standard tier is fixed-scope and time-boxed on purpose. If you want execution, it sits on a separate retainer from $3,497 / month — and roughly half of clients take it.
Isn't GEO just SEO with new language? +
There's real overlap — AI engines lean heavily on authoritative, well-linked domains — but the surfaces and signals diverge from there. That's why this audit pulls SEO authority data (Ahrefs, SEMrush, MOZ, DataForSEO) alongside the AI prompt-space work: we measure the correlation between your Domain Rating and your AI Share of Voice, and the roadmap addresses both. Pure-play GEO tools can't do this.
How are the 150 prompts chosen? +
We start from your commercial thesis, expand across awareness / consideration / decision intent, pressure-test against category research and competitor positioning, and sign off the final list at Week 0. You keep the list.
Do you benchmark over time? +
The Standard tier is a point-in-time diagnostic. Quarterly re-audits are available at a reduced fee once the baseline exists, and the implementation retainer includes ongoing tracking of the same prompt set.
Can you work under NDA? +
Yes. We'll sign yours or send ours. All outputs are confidential by default and we don't publish client names without permission.

Find out what the AI is saying about you.

Book a 15-min fit call →
$9,997 · 3 WEEKS · FIXED SCOPE